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International Direct Marketing: Principles, Best Practices, Marketing Facts

Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.
This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.

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Wireless Security: Know It All

Wireless Security: Know It All
Newnes | 2010 | ISBN: 1856175294 | 752 pages | PDF | 6,5 MB

The Newnes Know It All Series takes the best of what our authors have written to create hard-working desk references that will be an engineer’s first port of call for key information, design techniques and rules of thumb. Guaranteed not to gather dust on a shelf! A 360-degree view from our best-selling authors
Hot topics covered
The ultimate hard-working desk reference; all the essential information, techniques and tricks of the trade in one volume
Summary: Excellent Book. Most comprensive one I’ve seen so far
Rating: 5

This is an excellent book. I first used this book to secure my home network and then I lent it to my IT dept at work and we had a fully functional fully secure wireless network up in a week!
At over 700 pages this book is a compendium of Information on Wireless technologies as well as wireless Security and is a collaboration between 11 authors.
Information is well organized and there are plenty of tables and figures which makes the information easy to understand. Most books stick to either theoretical aspects or practical aspects and very rarely both. This one manages to bridge the gap. It features a comprehensive tutorialon wireless technology, from Radio communications as well as architecture perspectives. Then covers security and then there are plenty of practical step-by configuration examples.
There is an entire chapter devoted to implementing basic security features on leading name brand Wireless routers and another for advanced features. Home Network security, as well as other wireless technologies such as Bluetooth, Zigbee abd RFID are also comprehensively covered.
There is also a complete appendix at the end with templates for all the policy and process related aspects of any wireless security policy.
Whether you are an advanced home networking enthusiast or a CIO or some other IT related professional entrusted with implementing Security Policies for both fixed and Wireless networks, Then this book is a must read for you.

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Fundamentals of Geotechnical Engineering

Fundamentals of Geotechnical Engineering
CL-Engineering | 2007 | ISBN: 0495295728 | 640 pages | PDF | 12.5 MB

Fundamentals of Geotechnical Engineering combines the essential components of Braja Das’ market leading texts, Principles of Geotechnical Engineering and Principles of Foundation Engineering. The text includes the fundamental concepts of soil mechanics as well as foundation engineering without becoming cluttered with excessive details and alternatives. Foundations. features a wealth of worked out examples, as well as figures to help students with theory and problem solving skills. Das maintains the careful balance of current researchand practical field applications that has made his books the leaders in the field.

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Foundations of Jini 2 Programming

To understand Jini, imagine that you could move to a new office across the world or check into any hoteland could simply plug yournotebook or Palm directly into the local network. Your device would immediately be recognized, and you would have access to the services at that locationtransparently. Jini is Sun's Java-based technology, with potential to make transparent "universal plug and play" a reality.
Foundations of Jini 2 Programming, based on Jini 2.0, is an expanded, updated version of the most popular online tutorial for Jini. This is the perfect book for any Java programmer interested in learning and applying Jini toward their respective network applications (any Java-enabled device interoperable with another Java-enabled device).
Author Jan Newmarch covers comprehensive Jini advancements as well as other important concepts like how Enterprise JavaBeans blend in with the Jini framework and how CORBA fits in as well. This book contains revised chapters as well as several new chapters. New topics include Jeri, Config, Logging, ServiceStater, and advanced security.

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